Episode 8 · Senior living
Senior Vice President of Sales and Brand for Asbury Communities
On Retirement Navigator
“Making a move into any senior living community does not take away your independence, it offers you different avenues and pathways to expand upon your independence.”
— Michelle Curnow, Episode 8, at 33:15
About Michelle
Michelle Curnow is a dynamic sales and brand leader with over two decades of experience driving growth, leading high-performing teams, and building strategic pathways for operational excellence. As the Senior Vice President of Sales and Brand for Asbury Communities, Michelle oversees the full spectrum of sales process leadership, performance analytics, CRM strategy, and integrated branding initiatives across the organization. Michelle brings a proven track record of elevating team capability, developing sales playbooks, and fostering a data-informed, customer-centric culture.
Her leadership in brand strategy and public relations has fueled occupancy and revenue gains, while positioning Asbury as a mission-driven market leader. Michelle began her career with the New Jersey Sharing Network, where she spent over a decade developing hospital partnerships, advancing public health education, and supporting patient and family experience initiatives across the transplant continuum before transitioning into senior living sales and marketing in community based and regional roles supporting all levels of senior living throughout the eastern United States. Michelle is dedicated to shaping the next generation of leaders and nurturing a culture of excellence that fuels momentum toward 100% occupancy and beyond.
Credentials
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